WordPress today is the most popular blogging software on the market. And for non-blogger websites, WordPress has become the content management software of choice over the last few years. Here are some of the reasons for the popularity of WordPress and why you should consider a WordPress platform for your business website.
First of all, WordPress is easy to use and has an intuitive interface. It is very easy to add new pages, blog posts, images, and others on a regular basis. You also save time on formatting since it uses a very simple technology.
Managing your site can be done from any internet connected computer since WordPress is browser based and you can login in at any of these computers.
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WordPress does not require HTML editing software and is a self-contain system. Without the need for additional HTML or FTP software, you can create a new page or blog post, format text, upload images and edit them, upload documents, video files, image galleries, and others.
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The code in WordPress is very clean and simple so that is becomes easy for search engines to read and index your site’s content. Precise search engine is possible since pages, posts, and images can have their own meta tag keywords, description and titles. And can be optimized for specific keywords. In order to enhance your search engine optimization efforts further you can also use tags.
You don’t need to hire a web designer to make simple updates to your site. You can have control of nearly every aspect of your site with WordPress and you can easily make the simple updates yourself.
The function of WordPress is like what an engine is to a vehicle. You can customize the look and feel of your site a hundred percent so that your brand can be magnified through your site and provide a unique experience for your visitors.
If you want to integrate blogging into your website, it will be easy since WordPress was originally created as a blogging platform and thus have blogging capabilities built in. RSS/email subscriptions can easily be set up in your blog, let visitors comment on the blog, and add most recent blog posts automatically to other pages of the site. You site can become more dynamic and interactive by setting these up so that the reach of your company can be extended.
If you want to add an event calendar, video gallery, twitter feed, facebook fan box, and more, you simple add plugins which is possible through WordPress, and most of these are free or are reasonably priced.
WordPress sites are scalable. You can have thousands of pages or blog posts on your site and the performance of the site will not be compromised at all.
Multiple users for the website can be set up if you are a WordPress site administrator, and access levels and capabilities can be assigned to each user.