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Tips for Creating Awesome Trade Show Booths You want to get a positive return of investment from your trade show booth considering the amount of time, effort and money you spent setting it up. Coming up with an original trade show idea and promotional concept can make your booth a must-see stop for trade show visitors. To draw in the crowds, you need to create a new and creative marketing strategy that will make your display area stand head and shoulders above all the others. A good start would be to attend occasions inside and outside of your industry, and pick out and assess the latest marketing concepts. Pop in a trade hall and keep an eye on what the others are doing with their exhibits. Take note of the booths that bring in a steady crowd and talk with the staff about their modus to entice prospects. So how do you lure foot traffic to your trade show booth?
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To be visible in the exhibition hall, use a big signage and bold graphics in your display area. You can make your booth distinctive from the rest by suspending tall hanging display signs over it, and make it easier to locate and find your booth. Hanging signs that have unique forms can likewise solicit people’s attention. Even the flooring can be used as a marketing tool by imprinting big and appealing promotional offers on the carpet or tiles. Make sure the text is facing the aisle so visitors can instantly and conveniently see your message as they walk by.
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Instead of giving away cheap, nondescript promotional items, be different by handing out big-ticket prizes in raffles and fun games related to your industry. Before winning a prize, attendees need to register and receive a ticket printed with information about your company. You can use the list of attendees for selling your product or service after the event. To attract foot traffic, you may want to feature a magician or entertainers who can include your product information in their performance and complement your sales. Maybe you want instead a professional shoe shine service who can polish prospects’ shoes while your staff talk to them about your company? You may also include a wireless charging station in your booth so you can gather lead information from the users. Take advantage of people’s fondness for pictures by having a photographer on standby who can take attendees’ photos in front of your logo. Even after the trade show is finished, the pictures will continuously promote your business as people keep these photos of themselves. The photos can also boost your company’s social media presence as you can tag the visitors on the pictures and post them on social media channels to be seen by all of their friends.